Privacy Policy
Effective Date: October 31, 2025
Mac’s Towing (“Mac’s Towing,” “we,” “our,” or “us”) is committed to protecting your privacy. This policy explains what information we collect, how we use it, and the choices you have.
Information We Collect
- Contact details: name, phone number, and (optional) email when you call, text, or submit a form.
- Service details: pickup/drop-off locations, vehicle information, photos you provide, and job notes.
- Communications: SMS messages and call recordings (for quality and training where permitted by law).
- Device & usage data: IP address, pages visited, referrer/UTM parameters, and basic browser settings.
- Cookies & similar tech: used for site functionality, analytics, and advertising performance.
How We Use Your Information
- To respond to quotes and dispatch towing/roadside service.
- To communicate about your request (calls, texts, emails).
- To improve website performance, safety, and customer experience.
- To measure and optimize marketing, including Google Ads remarketing.
- To comply with legal obligations and prevent fraud or abuse.
Texts, Calls & Consent
By calling or texting (704) 309-2643 , you agree to receive calls or texts from us at the number you provide. Message/data rates may apply. You can opt out of marketing texts at any time by replying “STOP.” Service/transactional messages may still be sent as needed to complete your request.
Advertising, Analytics & Cookies
We may use Google Analytics/Ads and similar tools to understand site usage and to show relevant ads. You can manage Google ad settings or opt out here: Google Ads Settings. Most browsers also allow you to control cookies in their settings.
Sharing of Information
We do not sell your personal information. We may share data with trusted service providers (e.g., dispatch, analytics, website hosting) under agreements that require them to protect it and use it only for our purposes, or when required by law.
Data Retention & Security
We keep personal information only as long as reasonably necessary for the purposes above and to meet legal/recordkeeping requirements. We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure.
Your Privacy Rights
Depending on your location, you may have rights to access, correct, delete, or restrict certain uses of your personal information, and to opt out of targeted advertising or sharing. To submit a request, call or text us at (704) 309-2643. We will verify your request as required by law.
Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect their personal information.
Changes to This Policy
We may update this policy from time to time. Changes will be posted here with a new effective date.
Contact Us
Mac’s Towing
Phone: (704) 309-2643
100% Mobile Service — Serving Mecklenburg County & a 50-mile radius around Charlotte, NC.